the power of starting over (again and again)

Hydro, daily agency business & staying aligned with yourself

Hi fam

The last few weeks have been a whirlwind.

We launched Hydro, continued growing my agency, and at the same time, I tried to stay connected to my personal goals. Balancing these things isn’t always easy. Actually, scratch that—it’s never easy.

No matter how much progress you make in business, personal growth, or life in general, there’s always a moment when it feels like you’re back at zero.

And that’s exactly what I’ve been feeling lately.

I’ve built multiple brands, faced challenges, solved problems—but starting something new always comes with that same feeling: Did I just reset everything? Am I really prepared for this? Will I make the same mistakes again?

It made me realise something: No matter how much experience you have, every new level will humble you.

And that’s where dedication comes in.

The people who succeed aren’t the ones who never feel lost. They’re the ones who accept it, embrace it, and push forward anyway. Because growth isn’t linear. Some days you’ll feel like you’re making massive progress, and other days, it’ll feel like you’re back at square one. The key is to keep showing up.

If there’s one thing I’ve learned—especially in the last few weeks—it’s how powerful your gut feeling is.

For years, I ignored it. I let logic, past experiences, or external opinions override what I knew deep down. I’d convince myself to take opportunities that didn’t sit right. I’d say yes to things when my gut was screaming no.

And every single time, it backfired.

The more I learn, the clearer it becomes: Your gut is the most powerful decision-making tool you have.

But it’s not something you just “unlock” overnight. Learning to trust it is a process. It’s about:

  • Saying no more often.

  • Removing distractions.

  • Paying attention to how something feels instead of just how it looks on paper.

Your gut instinct isn’t loud. It doesn’t beg for attention. It’s subtle—but once you learn to hear it, it’ll make you unstoppable.

Launching Hydro also reminded me of something I already knew—but somehow still underestimated: Communication will make or break everything.

Not just in business, but in life.

  • The small miscommunications—the ones that seem insignificant—are usually the ones that snowball into bigger problems.

  • Holding back your thoughts, filtering your words, or assuming people just know what you mean? That’s how things fall apart.

  • The closer someone is to you—whether it’s a team member, a business partner, or someone in your personal life—the more you need to communicate, not less.

When communication fails, frustration builds. And the longer you avoid saying what actually needs to be said, the bigger the fallout later.

If there’s one thing I’ve seen over and over again, it’s this: Most problems aren’t as big as we think—they just grow in silence.

This past month taught me that no matter how far you think you’ve come, you’ll always be challenged in new ways.

  • You’ll feel like a beginner again. That’s a good thing.

  • You’ll doubt your own instincts. Don’t.

  • You’ll avoid hard conversations. Have them anyway.

Because at the end of the day, momentum is what separates those who stay stuck from those who grow. You don’t have to have it all figured out. You just have to keep moving.

If any of this resonated with you, take a moment today to reflect:

  • Are you trusting your gut or overriding it?

  • Where are you avoiding a conversation that needs to happen?

  • Are you making decisions that actually align with your long-term vision?

Would love to hear your thoughts—just hit reply.

Cheers
Markus