Becoming takes time.

Hi fam,

I used to think becoming “that person” was just a decision away.

You decide to show up.
You decide to work harder.
You decide to build something meaningful.

And boom – identity shift, right?

But that’s not how it went.
At least not for me.

I tried to shortcut the journey for years.
Chasing the perfect routine.
Modeling the habits of others.
Hoping that copying someone else’s structure would somehow unlock my own breakthrough.

What I didn’t realize was this:

You don’t become your next self by force.
You become it by removing what’s in the way.

The pressure.
The noise.
The idea that you’re “behind.”

There’s a version of you already in there – it just needs space.
Not more hacks.
Not another dopamine system.
Just space.

And over the last 12 months, I’ve realized something else:
Real growth is subtle.

It’s not the 5am wake-up post.
It’s not the seven-figure headline.
It’s how you treat yourself on the days you feel slow.
It’s the decisions you make when no one’s watching.
It’s the silence you allow — even when your mind screams to move faster.

That’s the game.

Because when you slow down just enough to hear yourself again…
you remember what actually matters.

Not proving.
Not performing.
Not becoming someone else’s version of successful.

Just… becoming you.

And for anyone reading this who feels like their pace is off — like you should be further along by now:

Let me just say this, as someone who’s built brands, lost pieces of himself in the process, and came back clearer each time:

You’re not late.
You’re just in the part where it’s building you back.

Let that happen.

It’s worth it.

Cheers
Markus